豪车订阅服务：是营销利器还是独立业务？

Is Our Subscription Program Really Working? by Varun Gupta, Xiao (Shawn) Zhang, Vaughan Griffiths, and Jing Li Illustrations by JORI BOLTON JON WEBER, SENIOR VICE PRESIDENT of customer strategy for Hohenbruck Motoren North America, was driving to work in his HX7, the luxury carmaker’s SUV model. Cutting through a residential neighborhood to avoid highway traffic, he eased to a stop at a traffic light, glancing at the time on the dashboard. Then he saw the other HX7. The same color as his, it was being delivered to a brick house where an HX3 hatchback was parked. An employee from the dealership greeted the customer, who emerged from the house in running shorts and exchanged keys with him. …