推荐增长：被忽视的高利润增长引擎

New research reveals they’re a critical source of low-cost growth. AUTHORS Fred Reichheld Bain Fellow, Bain & Company Jamie Cleghorn Partner, Bain & Company Wojtek Kokoszka CEO, Mention Me Just eight years after its launch, ButcherBox, a subscription-based retailer of premium meat and seafood, rocketed past sales of $600 million. Initially the firm grew by marketing through paid influencers, but over time it increased its dependence on buying new customer leads through digital advertising. Then customer acquisition costs began spiraling as paid influencers and social media and search websites raised their prices. …