合作与竞争的边界：企业如何在核心层协作、在边缘层竞争

Rival companies should team up to build the market while working independently to own it. Frank Nagle Research scientist, MIT ABOUT THE ART Chris Auld turned to cycling photography after 20 years of working as a commercial photographer, capturing numerous races, including the Tour de France. IDEA IN BRIEF THE PROBLEM Most companies struggle with how much to collaborate. Go it alone, and you slow yourself down. But collaborate too much, and you risk handing competitors your advantage. THE INSIGHT The smartest companies draw a line. They collaborate on the “core”—things like infrastructure and standards—to help the whole market grow. Then they compete hard on the “edges,” where they can differentiate themselves. …