变革管理：转型应是一场学习之旅

Transformation Should Be a Learning Journey Rigid change programs often fail. A more experimental approach can build momentum—and increase the odds of success. AUTHORS Evgeny Kaganer Professor, IESE Business School Christoph Loch Professor, IESE Business School PHOTOGRAPHER ERIN DERBY ABOUT THE ART Erin Derby builds digital floral collages, working with familiar materials to create something unexpected. ALL COMPANIES recognize the need to adapt as technology, society, and geopolitics collide to produce multiple competing futures. But attempts at systemic change often fail. Typically, a CEO sets a bold, monolithic transformation goal and then launches multiple initiatives to achieve it. The trouble is, that goal is constantly destabilized by shifts in the environment. …