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《哈佛商业评论》 2026年1月刊 · 中文解读

高科技美妆营销如何危害青少年健康

When High-Tech Beauty Marketing Harms Teen Health · Mohanbir Sawhney
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本文探讨了美妆公司Maxinq Beauty的增强现实工具Maxinq Mirror在青少年用户中引发的强迫性使用和潜在健康风险,以及CEO Maya Tran在商业增长与道德责任之间的抉择。
原文开头
MAYA TRAN SIGHED with relief as she settled into her corner office and opened Maxinq Beauty’s newest quar- terly deck. It wasn’t that she minded the public-facing parts of her job—TV appearances, investor calls, glossy cover shoots. She was the CEO of a beauty company, after all, and a former fashion model; it came with the territory. But Maya was a nerd at heart. After studying electrical engineering at Princeton (and moonlighting on the cat- walk), she’d spent six years at McKinsey. Then she’d earned an MBA at Wharton, by Mohanbir Sawhney Illustrations by JORI BOLTON where her love of messy datasets and operational puzzles blossomed. …
摘自《哈佛商业评论》(Harvard Business Review)2026年1月刊,Mohanbir Sawhney。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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