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《哈佛商业评论》 2026年1月刊 · 中文解读

大公司为何难以谈成好交易

Why Big Companies Struggle to Negotiate Great Deals · Danny Ertel
约 43 分钟Negotiation Strategies在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨了大型企业在复杂谈判中因代理问题和协调问题而失败的结构性陷阱,并提出了改进谈判流程的实用步骤。
原文开头
Partner, Vantage Partners NEGOTIATION STRATEGIES The structural traps that undermine enterprise negotiations—and how to escape them. Complex negotiations in large organizations often fail—not because the negotiators are inexperienced or unskilled but because they’re constrained by two structural challenges, agency and alignment, and by the ways organizations manage those challenges. Agency and alignment problems drain value from promising deals and leave even the most skilled dealmakers looking ineffective. These problems consume scarce resources, drain value from promising deals, and leave even the most skilled dealmakers looking ineffective. The agency problem arises because negotiators act on behalf of their organizations yet their incentives and risk tolerance may not perfectly match those of the enterprise. …
摘自《哈佛商业评论》(Harvard Business Review)2026年1月刊,Danny Ertel。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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