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《哈佛商业评论》 2026年3月刊 · 中文解读

数字产品模式为何优于项目制方法

Why the Digital Product Model Beats Project-Based Approaches · Ryan Nelson and Thomas H. Davenport
约 33 分钟Features在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨了数字产品管理与传统IT项目管理的区别,并介绍了企业如何通过采用产品导向的方法来提升创新、缩短上市时间并增加收入。
原文开头
Temporary teams can build new systems, but permanent ones can both develop them and manage them after launch. IT MANAGEMENT AUTHORS Ryan Nelson Professor, University of Virginia Thomas H. Davenport Professor, Babson College ABOUT THE ART Serge Hamad’s series Temporal Perception plays with color and form to create a dialogue between realistic photographs and digital abstractions. IT MANAGEMENT The New York Times was facing declines in both ad sales and print circulation, and it desperately needed to find new revenue streams. In March of that year, bucking indus- try trends, it decided to implement a paywall and begin charging users to read its content online. …
摘自《哈佛商业评论》(Harvard Business Review)2026年3月刊,Ryan Nelson and Thomas H. Davenport。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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