你的投资者会支持你的战略转型吗？

Here’s how to figure that out. AUTHORS Mark DesJardine Professor, Tuck School of Business STRATEGY Wei Shi Professor, Miami Herbert Business School PHOTOGRAPHER ABOUT THE ART Photographer James Day’s series Deconstructed Ping Pong playfully dissects the graphic elements of a ping-pong table. STRATEGY Most companies carefully cultivate close relationships with their investors. Corporate leaders, alongside their investor relations support staff, deliberately craft their communications to attract shareholders that support their firm’s business model, risk profile, and strategic narrative. Throughout earnings calls, investor days, and private meetings, shareholders are sold on a particular vision, and they’re expected to invest with the intention of seeing it realized. …