为代理式AI时代打造品牌

LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready. by Oguz A. Acar and David A. Schweidel THE RISK AI agents have changed how consumers research, choose, and buy products. Brands that haven’t optimized for this reality face diminished visibility and incorrect representation by agents. THE CHALLENGE Brands need to monitor and adjust their representation on all major AI tools. This is difficult to do when each agent functions differently and consumers use different tools for different tasks. THE SOLUTION Brands must build or buy their own agents. They should also integrate their AI systems with third-party agents to deliver accurate personalized shopping experiences on all platforms. …