战略聚焦的力量

Choosing a clear organizing principle can help companies navigate uncertainty and act faster. Rita McGrath Professor, Columbia Business School ARTIST FIELD KALLOP STRATEGY Imagine you are sitting on the capital allocation committee of a major company that is in the eye care, consumer healthcare products, generic drug, and pharmaceutical businesses. Two proposals are on the table. The first is a multibillion-dollar request to build a next-generation production facility for consumer health products, such as over-the-counter painkillers. The investment case is straightforward: stable demand, predictable margins, and a well-understood manufacturing process. …