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《哈佛商业评论》 2026年5月刊 · 中文解读

殡葬公司应否转型?

Should a Funeral Company Shift Its Business Model? · Kayla Velnoskey, Ingrid Laman, and Carolina Valencia
约 25 分钟Experience在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨智利蒙特维德纪念集团首席执行官哈维尔·蒙托亚面临的关键战略抉择:是继续投资传统墓地业务,还是转向火葬服务,以应对消费者偏好变化和成本压力。
原文开头
THE SLIDES WERE on the screen when Javier Montoya walked into the glass- walled conference room on the top floor of Monteverde Memorial Group’s headquarters. But the CEO did not look at them. Instead, he walked to the window and gazed out over MMG’s flag- ship memorial park. From this height, the visitors moving slowly among the gravestones were weaving a geometry of loss. One woman knelt and straightened a bouquet as carefully as if it were a portrait on a living room wall. Javier had long ago trained himself not to notice such details—or rather, not to be affected by them, focusing on occupancy rates and price points. …
摘自《哈佛商业评论》(Harvard Business Review)2026年5月刊,Kayla Velnoskey, Ingrid Laman, and Carolina Valencia。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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