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《哈佛商业评论》 2026年5月刊 · 中文解读

如何在不确定性中建立利益相关者信任

How to Build Stakeholder Trust Amid Unpredictability · Sandra J. Sucher and David M. Bersoff
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这篇讲什么
本文探讨了企业在经济不确定性中如何通过理解并回应利益相关者的焦虑,采取策略创造“确定性泡沫”来建立信任。
原文开头
THESE ARE TRYING times for corpo- rations. The marketplace is rife with unpredictability, especially when it comes to economic and trade policies. The 2025 World Economic Forum’s Chief Economists Outlook report concluded that “uncertainty has become a defining feature of the global economic land- scape,” with 82% of chief economists gauging uncertainty as “very high.” In 2025 the Economic Policy Uncertainty Index, which tracks data from around the world, spiked to its highest level in three decades. That anxiety is leading stakehold- ers to elevate and expand relationships that help them weather the uncertainty and to curtail relationships they deem to be too risky, a drain on their limited resources, or merely nice to have. …
摘自《哈佛商业评论》(Harvard Business Review)2026年5月刊,Sandra J. Sucher and David M. Bersoff。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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