求变的胃口

There is a curious contradiction at the heart of this autumn’s biggest fragrance trend. At a time when millions of people are rethinking their relationship with food and appetite, a growing number of men appear to be falling increasingly in love with scents that smell good enough to eat. Gourmand scents – the name bestowed to edible-inspired notes – have moved from niche curiosity to mainstream obsession. Search interest has surged, with consumer research platform Spate reporting a rise in searches for ‘gourmand fragrances’ in recent years, while trend forecaster Mintel has recorded a 24% increase in launches of food-inspired scents in the past year. …