苹果地图开启广告业务新战线

Apple Maps is becoming more commercial. After announcing its plans earlier this year, Apple has begun rolling out advertisements inside Maps in the United States and Canada, giving businesses a paid route to the top of searches for nearby restaurants, stores, and other destinations. For iPhone and iPad users, the change is relatively straightforward. Sponsored businesses can now appear at the top of Suggested Places before a search is entered, as well as above regular results when someone searches for a relevant business or category. Paid placements are identified with an ‘Ad’ label and a distinct place icon. The rollout brings advertising to a service people use specifically when deciding where to go. …