晨间信号Morning Signal
《彭博商业周刊》 2026年3月刊 · 中文解读

阿尔法一代正在主导消费经济

Gen Alpha Is Running The Consumer Economy
约 13 分钟Features在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨了出生于2010年至2024年的阿尔法一代作为全球最大一代,其消费习惯和影响力如何塑造经济,以及企业如何适应这一新兴消费群体。
原文开头
Gen Alpha* Is Running The Consumer Economy The world’s largest generation, born from 2010 to 2024 ● The companies and investors that only just wrapped their head around Generation Z have another thing coming for them ● By Stacey Vanek Smith ● Photo illustration by Justin Metz I t’s a truth universally acknowledged that every generation thinks the one that follows it lacks character, work ethic and respect for its elders. In 350 B.C., Aristotle lamented that the young “think they know everything” and “show absence of self-control. They are changeable and fickle in their desires, which are violent while they last, but quickly over.” …
摘自《彭博商业周刊》(Bloomberg Businessweek)2026年3月刊。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
晨间信号小程序码
微信扫码,在小程序里听完整版
不用登录先听一篇 · 或在微信搜索小程序 晨间信号
同期其他文章