联合航空CEO斯科特·柯比的大计划：合并、涨价与网红公关

United CEO Scott Kirby has big plans, but first he’s got to deal with price spikes, a turf war—and appeasing the influencers By Mary Schlangenstein and Devin Leonard Photographs by Philip Cheung By nearly all accounts, United Airlines CEO Scott Kirby has a challenging personality. Earlier in his career, he’d make it clear if he thought a reporter or fel- low executive asked a dumb question. “He would intimidate the hell out of people,” says Holly Hegeman, former publisher of industry newsletter PlaneBusiness Banter. Brian Sumers, editor of the Airline Observer, says, “Scott Kirby is one of the smartest people ever in the airline industry. If he has an Achilles’ heel, it’s that he absolutely knows it.” …