从不及格到美国第三大鸡肉连锁：Raising Cane's创始人的逆袭之路

Todd Graves’ business plan got the lowest grade in a college course. That idea became Raising Cane’s, today the third-largest chicken chain by sales in the US Long before Raising Cane’s became one of the fastest-growing restaurant chains in the US, company founder Todd Graves pitched the idea of a fast-food spot cen- tered around a single item—the mighty chicken finger—in an undergraduate busi- ness course at the University of Georgia. The professor gave him the lowest grade in the class. “ ‘The plan’s great,’ ” Graves recalls the professor saying. “ ‘But the concept?’ He said, ‘You really didn’t do your homework.’ …