非颠覆性创新的益处

Creation without disruption, or nondisruptive creation, is about creating a new market outside or beyond existing industry boundaries and has organizational and business advantages. Nondisruptive creation allows you to avoid direct confrontation with established incumbents. As in the case of SDC, stories of disruption are not always about David taking down Goliath. When facing strong counterattacks from established organizations with a deep network and financial and marketing resources, disruptors may sometimes feel like Don Quixote fighting windmills. It is an effective way to respond to full-on disruption. Companies are often locked into the belief that disruption can be countered only with disruption. …