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《哈佛商业评论》 Special Issue: New Strategies for Growth · 2026年春季刊 · 中文解读

当企业需要第二增长引擎

When Your Business Needs a Second Growth Engine · James Allen and Chris Zook
约 33 分钟Growing Your Business在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨了企业如何通过构建第二增长引擎来应对市场颠覆和竞争威胁,并提出了成功所需的四个关键要素。
原文开头
Here’s how to build one. by JAMES ALLEN and CHRIS ZOOK IN A SERIES of forums we held recently with chief executives of large companies around the world, we uncovered a preoccupation with obsolescence and renewal. When we surveyed them, 65% of the CEOs predicted that in five to seven years their firms’ main competitors would be different from their main competitors today, and 63% said that new competitors with new business models would pose a major threat to their firms’ core business. The CEOs projected that in the next decade 40% of the value their companies created would come from entering new markets and launching new business models. …
摘自《哈佛商业评论》(Harvard Business Review)Special Issue: New Strategies for Growth · 2026年春季刊,James Allen and Chris Zook。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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