好市多可持续增长的经验教训

Firms need to identify the core and peripheral elements of their strategic position before deciding what to experiment with to achieve growth and what to leave untouched as they grow. many small decisions made over a long period that cumulatively leads to dilution. Since firms evaluate each investment on its own merits at the time they are considering it, individual investments may not appear to be too damaging to the firm’s differentiation, and since the investments are taken over a long period of time, it is difficult to assess their cumulative effect, which is the real culprit for the damage. without inflicting too much damage to its differentiated strategic position. ments and debates in a top management team. …