苹果在欧洲创下iPhone销量纪录，市场份额攀升至27%

Apple set a new benchmark in Europe in 2025, shipping 36.9 million iPhones across the region and capturing a record 27% share of the smartphone market, according to data from analytics firm Omdia. The milestone comes at a time when many analysts had characterized Europe as a saturated, low-growth environment for premium smartphones. The performance stands out even more against the broader backdrop: Europe’s overall smartphone market declined by 1% year over year to 134.2 million units. While total volumes softened amid weaker consumer demand and regulatory adjustments, Apple expanded both shipments and share, underscoring the company’s ability to outperform in mature markets. …