MacBook Comeback: Hints of a Return for the Beloved Entry-Level Model Gain Momentum
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With invites now in the hands of select media and influencers, Apple's "special Apple Experience" on March 4 could signal the long-rumored revival of the 12-inch MacBook, Apple's boldest move yet to capture budget-conscious buyers while funneling them deeper into its 2.5 billion active device ecosystem. THE 12-INCH MACBOOK In a world of 8 billion people, where smartphone penetration nears saturation in developed markets, Apple's path to growth lies not in premium saturation but in accessible gateways, devices that lower barriers to entry, and devices that hook users on iOS/macOS continuity and drive recurring Services revenue. The original 12-inch MacBook (available between 2015 and 2019) charmed with its ultraportable form factor but faltered on performance, keyboard issues, and battery life. …
摘自《科技生活新闻》(Techlife News)2026年2月28日。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。