剪辑是电影营销的未来吗？

OVER THE LAST few years, veteran auteurs like David Lynch and Martin Scorsese have decried the rise of film-watching on phones. But that hasn’t stopped a new phenomenon making the big-screen experience even smaller, with people watching clips of films on their phones. It might not sound new; since the rise of YouTube, fan edits have been widely shared for our viewing pleasure. Girls and Sex And The City enjoyed recent revivals thanks to an endless stream of quotable, meme-able cutdowns, while the likes of Eternal Sunshine Of The Spotless Mind, Her, The Summer I Turned Pretty and One Battle After Another have received the clip treatment on pages like @thefilmzone and @thecinegogue. …