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《彭博商业周刊》 2026年2月刊 · 中文解读

CEO在特朗普世界的生存手册

The CEO's Handbook for Trumpworld · Matthew Boyle and Nancy Cook
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这篇讲什么
本文探讨了企业CEO如何适应特朗普总统第二任期内对商业的频繁干预,并提供了应对策略。
原文开头
The CEO’s Handbook for Trumpworld Tried-and-true strategies for surviving—and even thriving—in the new order By Matthew Boyle and Nancy Cook CORPORATE AMERICA IS ENTERING the second year of Donald Trump’s second term with a new, hard-won understanding: The president’s personal interventions can shape business as profoundly as any economic force. From public attacks on media conglomerates to the ever-present threat of new tariffs, Trump has blown past the norms that have traditionally governed relations between the Oval Office and titans of industry. He’s strong-armed chipmakers for a cut of sales, told Coca-Cola Co. to reformulate its soda and secured the government a “golden share” of a combined steelmaking behemoth. …
摘自《彭博商业周刊》(Bloomberg Businessweek)2026年2月刊,Matthew Boyle and Nancy Cook。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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