Xbox 考虑降低 Game Pass 价格并与 Netflix 捆绑以促进增长

Microsoft’s Xbox division is exploring ways to make Game Pass more affordable, including the possibility of introducing lower-cost subscription tiers and even bundling the service with Netflix, according to comments from Xbox leadership and industry discussions. The strategy reflects mounting pressure across the gaming industry as hardware and subscription prices climb while consumer budgets tighten. Xbox CEO Asha Sharma has publicly indicated that expanding accessibility is a priority. Speaking at the Game Developers Conference in San Francisco earlier this month, Sharma signaled that the company is evaluating structural changes to Game Pass in order to reach new audiences. That could include introducing cheaper tiers designed to reduce entry barriers for players hesitant to commit to higher monthly fees. …