苹果开始为已购电视节目免费升级4K

Apple is finally extending one of its most popular customer-friendly policies to television series, quietly beginning free 4K upgrades for eligible TV shows previously purchased through the Apple TV app. The move expands a benefit Apple first introduced in 2017, when it automatically upgraded customers’ purchased HD movies to 4K at no additional cost following the launch of the first Apple TV 4K. Nearly a decade later, the same treatment is now reaching TV series, allowing customers to enjoy higher picture quality without repurchasing their digital libraries. For longtime Apple customers, the update represents another example of the company’s unusual approach to digital ownership—one that rewards existing purchases rather than encouraging users to buy the same content again. …