Meta有望首次超越谷歌成为数字广告收入第一

Meta Platforms is on track to overtake Alphabet’s Google in global digital advertising revenue for the first time, according to new industry forecasts. Analysts project Meta will generate approximately $243.46 billion in ad revenue in 2026, edging past Google’s expected $239.54 billion. If realized, the milestone would mark a symbolic turning point in the modern internet economy. For more than a decade, Google has dominated digital advertising through search and YouTube, while Meta built its business around social feeds and mobile engagement. The projected crossover signals a broader shift in how advertisers allocate spending across platforms. …