星巴克利用ChatGPT销售更多咖啡

Starbucks is using ChatGPT as a new storefront for inspiration, hoping artificial intelligence can help turn vague cravings into actual drink orders. The company has launched a beta Starbucks app inside ChatGPT that lets people describe a mood, a flavor preference, or even upload a photo to get beverage recommendations, then customize the drink before finishing checkout in Starbucks’ own digital channels. Starbucks says the feature is meant to meet customers in their “moment of inspiration,” rather than waiting for them to open a menu already knowing what they want. The move is not just a novelty. …