晨间信号Morning Signal
《彭博商业周刊》 2026年4月刊 · 中文解读

印度甜点的抹茶时刻?

Indian Desserts’ Matcha Moment?
约 5 分钟News在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨了印度传统甜点如何通过融合全球风味和创新经营,寻求在全球市场的突破。
原文开头
● By Satviki Sanjay Dubai candy bars flood social media, Japanese matcha rules the world’s puddings and pastries, and London’s chocolate-drenched strawberries return each year as a TikTok obsession. As des- serts become increasingly borderless, members of the world’s largest population can’t help but wonder: When will Indian sweets have their global moment? India has a long tradition of sugary snacks and gift-giving, with classic sweet- shops, called halwais, supplying freshly fried treats for weddings, festivals and other parties. But outside of a handful of big brands, few of these storefronts reach an audience beyond their own commu- nities. That’s in part because their goods are labor-intensive, don’t always travel well and are considered overly sweet to some modern palates. …
摘自《彭博商业周刊》(Bloomberg Businessweek)2026年4月刊。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
晨间信号小程序码
微信扫码,在小程序里听完整版
不用登录先听一篇 · 或在微信搜索小程序 晨间信号
同期其他文章