蒂姆·库克的遗产：乔布斯之后苹果的巨额增长

Tim Cook assumed leadership of Apple at a pivotal and emotionally charged moment in the company’s history. Succeeding the visionary Steve Jobs, Cook faced immense pressure to sustain innovation while delivering operational excellence. His tenure, spanning nearly 15 years until his announced departure as CEO in September 2026, has been defined by extraordinary numerical growth, strategic discipline, and a transformative impact on Apple’s market value. From a company valued at around $350 billion in 2011 to over $4 trillion today, Cook’s leadership tells a story of disciplined execution and sustained expansion. THE TRANSITION: TAKING THE HELM AFTER JOBS Steve Jobs resigned as CEO on August 24, 2011, due to health issues, naming Tim Cook—then Chief Operating Officer—as his successor. …