流媒体占美国电视观看时长近半

Streaming platforms accounted for a record 47.5% of total television viewing in the United States in December, marking the strongest showing ever recorded for the category, according to new data from Nielsen. The milestone reflects a combination of seasonal viewing habits, major live sports events, and renewed interest in blockbuster streaming series, underscoring how firmly streaming has reshaped the American TV landscape. The December figure represents the highest share since Nielsen launched its monthly Gauge report in 2020. Compared with the same period a year earlier, streaming’s share rose by more than four percentage points, continuing a steady, multi-year erosion of traditional broadcast and cable television. …