华硕确认退出智能手机市场

Asus has officially confirmed it will stop producing new Android smartphones, marking the end of a long but commercially challenging chapter for the Taiwanese hardware maker. Chairman Jonney Shih described the decision as a “paradigm shift,” pointing to rising costs, shrinking margins, and the accelerating influence of artificial intelligence on consumer hardware strategy. The announcement formalizes what industry observers had suspected for months as Asus scaled back mobile development and reduced product refresh cycles. While the company did not specify an exact cutoff date for existing models, it made clear that no new smartphones are in active development, effectively closing the door on future Zenfone or ROG Phone launches. …