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《哈泼斯杂志》 第352卷 第2113期 · 2026年6月刊 · 中文解读

被推销的流行:音乐产业如何制造虚假的病毒式传播

Getting Shilled
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这篇讲什么
本文探讨了音乐产业中通过数字营销手段制造虚假病毒式传播的现象,揭示了艺术家和歌曲如何被系统性地推送给听众,而非自然流行。
原文开头
Do you ever get the sense that many of the so-called mainstream pop stars whose images you unwittingly encounter dozens of times a day aren’t as “mainstream” or “popular” as you’re told they are? Do you give one eighth of a fuck about Dua Lipa, Zara Larsson, Childish Gambino, Bebe Rexha, or Shawn Mendes? Does your mother? Your little cousin? Your boss? The per- son delivering your mail? Your barista? Have you (or has anyone close to you) ever spent real money on anything these artists are selling? Do you, or anyone around you, follow them with any interest in what they make or do? …
摘自《哈泼斯杂志》(Harper's Magazine)第352卷 第2113期 · 2026年6月刊。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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