Numerous chip companies license their designs from the influential IP firm Arm. Now its CEO, Rene Haas, is shaking up the industry by launching a chip of his own. BY LAUREN GOODE / SENIOR WRITER | PHOTOGRAPHS BY JESSICA CHOU designs helped make it the most import- ant chip IP company in the world. LAUREN GOODE: Since you became CEO, people say that there’s been a big culture change. Do you agree? RENE HAAS: The thing that I’ve learned is that the CEO sets the tone for the com- pany. My training, which develops who you are as a leader, was accelerated by moving to Silicon Valley 30 years ago, working with startups and then for Nvidia. …