Xbox成立XP部门，将游戏世界拓展至影视与线下体验

Xbox is giving its ambitions beyond gaming a dedicated home. Microsoft’s gaming business announced XP on October 8, a new division that will bring together film and television adaptations, merchandise, brand partnerships, and live experiences under the leadership of Minecraft executive Kayleen Walters. The name borrows from “experience points,” the familiar measure of progress in games. Its purpose is to extend the relationship between audiences and Xbox’s franchises into cinemas, shops, events, and attractions. The appointment also brings a leadership change at Minecraft developer Mojang. Walters will become president of XP, while Maria Angelidou-Smith joins as CEO of Mojang and Minecraft on October 19. Both will report to Xbox CEO Asha Sharma. …