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《连线》 2026年3月刊 · 中文解读

中国手机主屏幕上的超级应用与本土品牌

What's on Your Home Screen? · WIRED staff
约 10 分钟Features在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文展示了中国用户手机主屏幕上的常用应用,如微信、抖音等,并介绍了中国本土消费品牌如何崛起并走向全球。
原文开头
Zuck dreamed of building a walled garden around the internet. Tencent actually did it. With more than a billion users, WeChat is a hub for messaging, news, payments, transportation, government services—practically a parallel internet. You could download DiDi for ride-hailing, Meituan for restaurant discounts, JD for shopping. But the super-app WeChat has them all. DOUYIN 抖音 Before ByteDance brought its algorithmic magic to international markets with TikTok, it charmed China with Douyin. More than a third of the country’s population reportedly uses the app daily, and it earns billions every year from realtime sales by livestreamers. …
摘自《连线》(Wired)2026年3月刊,WIRED staff。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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