后流媒体时代的战略赌注：苹果的“下一代电视”

The familiar ritual of flipping through TV channels, once thought obsolete, is returning. As streaming fatigue sets in, Apple is reshaping entertainment, this time by fusing the shared simplicity of traditional TV with the power of its ecosystem. Having transformed computing and mobile, Apple is now aiming for a third act: a more unified, immersive, and social TV experience that blends old-school viewing habits with the possibilities of spatial computing. THE STREAMING WARS The streaming wars, once a gold rush of subscriber sign-ups and prestige dramas, have devolved into a battlefield of churn and fatigue. With over a dozen major platforms vying for eyeballs, Netflix, Disney+, Hulu, Prime Video, and Apple's own TV among them, consumers are drowning in choice. …