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《大西洋月刊》 第337卷 第1期 · 2026年1月1日 · 中文解读

后殖民炸鸡:Jollibee如何征服美国

Postcolonial Chicken · Yasmin Tayag
约 27 分钟Features在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文探讨了菲律宾快餐连锁店Jollibee如何将美国殖民时期引入的汉堡和炸鸡本土化,并反向输出到美国市场,成为美国增长最快的快餐品牌之一。
原文开头
The U.S. introduced fast food to the Philippines. Now Jollibee is serving it back to America. Photograph by Sonny Thakur “JOLLY MORNING!” Jollibee does not serve American food, not exactly. The chain is based in the Philippines, which developed a taste for burgers and fried chicken during its years as a U.S. colony, and has since made the foods its own. Despite Jol- libee’s off-kilter dishes and feel— or perhaps because of them— Americans are eating it up. USA Today and Eater recently ranked its fried chicken as the best in the country among fast- food restaurants, beating out brands such as Popeyes, Chick-fil-A, and KFC. …
摘自《大西洋月刊》(The Atlantic)第337卷 第1期 · 2026年1月1日,Yasmin Tayag。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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