AI开始塑造假日购物：零售商推出新工具，顾客测试其极限

AI systems are beginning to influence how people search, compare and buy gifts during the holiday season as retailers experiment with new recommendation models and customers look for quicker ways to navigate crowded online catalogs. The shift reflects a broader change that has unfolded throughout the year as conversational models, shopping agents and generative tools have moved into everyday consumer workflows. Holiday buying traditionally follows predictable patterns, but the introduction of AI-guided browsing is adding a new layer that retailers and shoppers are still learning to manage. In recent months, major platforms have introduced features designed to simplify the process of finding items across millions of listings. …