Rivian CEO 希望与苹果和耐克相提并论，而非特斯拉

Rivian CEO RJ Scaringe is trying to move the conversation around Rivian away from the obvious Tesla comparison and toward a different kind of ambition: becoming a brand associated with design, loyalty, and lifestyle in the same way as Apple or Nike. The comment reveals how Rivian wants to define itself as the electric vehicle market matures. For years, every EV startup was measured against Tesla. That made sense when Tesla was the company proving electric cars could be desirable, profitable, and technologically advanced. But Scaringe appears to be arguing that Rivian’s long-term value will depend less on chasing Tesla directly and more on building a distinct identity around adventure, utility, software, and community. …