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《彭博商业周刊》 2026年7月刊 · 中文解读

日本二手经济崛起:2nd Street超越优衣库

The Rise of Japan’s Thrifting Economy · Kanoko Matsuyama and Aaron Clark
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日本二手服装连锁店2nd Street的门店数量已超过优衣库,反映出年轻消费者在通胀压力下对平价时尚的需求增长。
原文开头
● By Kanoko Matsuyama and Aaron Clark Uniqlo, with its meticulously organized stores selling functional basics, might look like the face of Japan’s apparel industry. But by store count, the leader these days is 2nd Street, a secondhand- clothing chain that was little known a decade ago and is now riding a wave of Gen Z demand for affordable fashion. The retailer, selling everything from broken-in Nikes and vintage Prada wallets to gently worn business suits and street- wear in near-mint condition, overtook Uniqlo in the past few years and contin- ues to widen its lead, with its 931 Japanese locations at the end of March outnum- bering the casual-wear giant’s 794 as of last August. …
摘自《彭博商业周刊》(Bloomberg Businessweek)2026年7月刊,Kanoko Matsuyama and Aaron Clark。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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