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《彭博商业周刊》 2026年1月刊 · 中文解读

不止帝王蝶:墨西哥小镇的自我重塑

More than monarchs: A Mexican town rebrands itself · Jen Murphy
约 10 分钟Travel Special在小程序里点播,20 到 60 分钟做好
这篇讲什么
本文报道了墨西哥米却肯州克雷森西奥·莫拉莱斯镇通过建立马萨瓦文化之家,利用帝王蝶迁徙带来的旅游机会,促进社区文化旅游,以保护和传承马萨瓦原住民文化。
原文开头
LUCILA MARÍN GARCÍA HUNCHES over an old Singer sewing machine in her home on the outskirts of Crescencio Morales, a village in the Mexican state of Michoacán. Her daughter and niece sit next to her, hand-embroidering traditional sashes using a fine cross-stitch called the lomillo. The technique belongs to García’s Indigenous Mazahua community, whose roots here stretch to the 12th century. The Day of the Dead, a Mexican festival honoring the deceased, is two weeks away, and the Garcías, along with three other families, are responsible for making the traditional costumes—shawls, skirts, sashes—for the 8,000-some people in town. One outfit takes about three hours. …
摘自《彭博商业周刊》(Bloomberg Businessweek)2026年1月刊,Jen Murphy。仅引用开头一小段供了解文章,版权归原刊所有,全文请阅读原刊。
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