Z世代搜索习惯转向TikTok、Reddit和ChatGPT，谷歌不再是首选

For years, traditional search engines defined how information was discovered online. That dominance is now being challenged — particularly among Gen Z. New research from Resolve indicates that more than half of Gen Z users prefer social-first platforms or conversational AI tools such as TikTok, Reddit, and ChatGPT when seeking answers, rather than starting with Google. The shift is not subtle. It represents a structural change in how younger users navigate the internet, evaluate credibility, and form purchasing or lifestyle decisions. Instead of typing keywords into a search bar and scanning blue links, Gen Z increasingly turns to video feeds, community discussions, or AI-generated summaries for faster, more contextual responses. …